Alliance Case Study: CRU Group

Navigating a complex digital transformation whilst managing legacy subscription systems presents a formidable challenge. When CRU Group acquired three magazine titles, they encountered inconsistent pricing, a cumbersome print-only model, and the critical need to migrate their entire customer base to a new digital platform without disrupting retention. This transition demanded a partner who could do more than merely follow instructions—it required a deeply embedded resource to take ownership, build trust with customers, and steer the project towards clear financial success.

Discover how Alliance became an integrated extension of the CRU team, transforming their subscription renewal process and delivering exceptional results. Our case study, "Alliance Case Study: CRU Group," outlines the comprehensive solution we provided, from streamlining financial processes to expertly managing customer communications surrounding a significant price increase. The results speak for themselves: an overall campaign ROI of £4.85, seamless platform adoption, and a strengthened revenue stream. Access the full case study to see how a true partnership model transforms operational complexity into measurable growth.

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