SERVICES | AWARDS SALES
Awards Sales Support: Turn Your Event into a Landmark Occasion
Your awards ceremony is more than just an event; it's a reflection of your brand's prestige and a cornerstone of your industry's calendar. Maximising attendance and revenue requires a specialised sales approach that understands the unique dynamics of awards. Alliance provides a dedicated, expert sales force to ensure your awards event achieves its full potential, year after year.
Why Alliance is Your Essential Partner for Awards Sales Success
Our team becomes an extension of yours, bringing a proven methodology to sell tables, packages, and seats for your awards. We have a consistent track record of not only meeting but exceeding sales targets for some of the most prestigious national and international awards.
Selling awards requires more than just a standard sales team. It demands an understanding of the event lifecycle, the art of building anticipation, and the ability to cultivate relationships with key attendees. Companies trust Alliance because we deliver unparalleled results, leveraging our specialised experience to transform their awards into highly anticipated, sold-out events.
A Proven Record of Exceeding Expectations
We have an established history of elevating awards sales for our partners. Our specialised team consistently outperforms previous years' results, increasing revenue and ticket numbers even as prices rise. We are entrusted with selling on behalf of renowned brands for their most critical events, including highly prestigious national and international awards. This trust is built on one thing: consistent, demonstrable success.
Our record includes:
Consistently outperforming year-on-year sales targets
Successfully increasing revenue whilst implementing price increases
Serving as the exclusive sales partner for famous industry awards held at major venues like the Royal Albert Hall
Specialised Expertise in the Awards Sales Cycle
Our sales specialists understand the unique rhythm of selling for an awards event. From the initial push for premium tables long before nominations are announced, to the final surge to fill every last seat, we manage the entire process with strategic precision. We know when to introduce specific offers and how to negotiate with different client tiers to maximise revenue without compromising the integrity of your event.
This deep knowledge of the sales timeline means we can hit the ground running, integrating seamlessly with your team and delivering results from day one.
Building and Launching Successful Awards
Whether your awards is a long-standing tradition or a brand-new concept, Alliance has the experience to ensure its success. We have a proven ability to build upon the legacy of established awards, fostering relationships with returning attendees to ensure loyalty and continued growth.
Furthermore, we specialise in launching new awards. We partnered with a client to introduce a first-time Diversity and Inclusion awards, performing far beyond expectations and establishing it as a new, recurring revenue stream for their business. We can provide the consultative guidance and sales power needed to build a successful event from the ground up.
A Dedicated, Integrated Partnership
When you partner with Alliance, you gain more than a sales team; you gain a dedicated resource committed to your event's success. Our professionals handle the entire sales process, from initial outreach and lead management to customer service and payment processing. This allows your internal teams to focus on their core responsibilities.
Benefits of our partnership include
Consistency
The same dedicated specialists work on your awards year after year, building valuable relationships with your key attendees.
Flexibility
We can handle everything from straightforward ticket sales to more complex awards requiring in-depth research and nuanced conversations.
Peace of Mind
You can be confident that a single, accountable partner is managing every aspect of the sales process and providing direct, transparent reporting.
Our Approach to Maximizing Your Awards Revenue
Our methodology is designed to create a seamless and highly effective sales operation for your awards event. We handle the complexities so you can focus on delivering an unforgettable night.
01
Strategic Planning
We collaborate with you to understand your goals and analyse the provided nominee and past attendee lists, enriching data where necessary to identify the most promising opportunities.
02
Targeted Outreach
Our team reaches out to shortlisted companies with the exciting news, leveraging the prestige of their nomination to drive immediate interest in securing tables and premium packages.
03
Relationship Management
We build and maintain strong relationships with attendees, ensuring winners and key industry players are present to celebrate, which enhances the event's overall success and appearance.
04
Revenue Optimisation
We expertly manage the sales cycle, pushing for high-value packages early and strategically releasing individual seats and tailored offers closer to the event to ensure a sold-out venue.
Let's Discuss Your Next Awards Event
Your awards deserve to be a landmark event celebrated by a full house. Alliance has the specialised expertise and proven track record to make that happen. Let us show you how our dedicated team can elevate your event, increase revenue, and solidify its reputation as a must-attend occasion.
Connect with us today to learn how we can partner to achieve your awards sales goals.