James Key
With over seven years at Alliance (and a brief hiatus for some globe-trotting adventures), James Key has become an integral part of the team, bringing a unique blend of determination, expertise, and a client-first mindset. As the lead for the Insurance Subscriptions Team at Infopro, James has spent the past four years managing key projects, including the prestigious award tables for events like the British Insurance Awards, UK Broker Awards, and Claims and Fraud Awards.
James thrives on building relationships and helping clients achieve their goals. His ability to understand client needs and align them with Alliance’s strengths has been a cornerstone of his success. Whether selling subscriptions, sponsorships, or exhibition spaces, James is driven by results and a belief that Alliance’s success is tied to that of its clients. His dedication has not gone unnoticed—his sales team won Sales Team of the Year in 2024 and is aiming for a repeat in 2025. Personally, James has also been recognized as Sales Person of the Year (2021) and Sales Manager of the Year (2025).
Outside of work, James is a passionate traveler, often exploring the world with his fiancée (soon-to-be wife, Jasmin, in December 2025). He enjoys spending time with friends and family, discovering new restaurants, playing Xbox, and diving into a good Stephen King novel. A Tunbridge Wells local, James is always up for a chat—though he kindly requests you visit him at the office, not his house!
James’s colleagues describe him as a dedicated team player who embodies the “Alliance way”—working hard, respecting others, and prioritizing client success. Whether catching an egg from 50 meters away at a summer fun day (a feat still talked about by Alliance’s founder) or mentoring his team to new heights, James is committed to growing Alliance and its reputation for excellence.
Phone number: +44 203 7728947