
James Feeney, CEO
As an established sales leader in a career in B2B publishing spanning over 25 years, James Feeney brings a wealth of global experience to his role as CEO of Alliance. His career includes managing sales operations in the UK, US, and APAC, and serving as Head of Sales at both Euromoney Institutional Investor and Infopro Digital. These roles honed his deep understanding of monetising content, running large global teams, and leading sales for market-leading titles. Now at the helm of Alliance for nearly five years, James is in the fortunate position to work closely with every client, ensuring the company’s core principle of true partnership is at the heart of everything it does.
James specialises in growing subscriber numbers and increasing delegate attendance, and he is admittedly "subscription obsessed." His focus on becoming a genuine extension of his clients' teams is what he believes truly sets Alliance apart. This approach has fuelled remarkable growth, more than trebling the company’s revenues and scaling the workforce to almost 100 employees in just four years. That ambition for growth and expansion continues at pace.
Based near Tunbridge Wells, James spends his time outside of work as a proud "dance dad" to his two daughters, complete with a branded hoodie. His weekends are filled with supporting their musical theatre ambitions, and he eagerly awaits seeing them perform in leading roles in two big shows this year. When not at a dance competition, he enjoys family holidays, watching rugby, and playing a round of golf (which he admits he is terrible at). He describes his colleagues as incredible human beings and is immensely proud of the diverse and supportive culture they have built together.
Phone number: +44 7957 326 530 (this is James’ personal mobile – he is always at work)
