Your Partner in Publishing and Events Sales
For over a decade, Alliance has delivered premier sales support to the world's leading B2B publishing and information brands. Our team of over 75 highly skilled professionals integrates seamlessly with your operations, leveraging deep industry expertise to turn your sales objectives into achievements. We speak the language of your brand, nurture one lead at a time, and drive the results that matter.
How Alliance Are Run
Alliance’s founders bring decades of deep sales experience and unmatched expertise to the table. Having successfully led and scaled sales teams across diverse industries, they possess an in-depth understanding of what it takes to drive results. Their hands-on approach and strategic vision are the foundation of our commitment to delivering exceptional outsourced sales support for your business.
Why Partner with Alliance?
Unmatched Industry Expertise
With 13 years as an established leader, we bring unparalleled experience in the B2B publishing and events sector. Our strategies are tested and trusted by premier brands like The Economist, Dow Jones, and Informa.
A Global, Scalable Team
Our global presence across Europe, North America, and Asia means we can serve diverse markets effectively. We deploy sales talent based on your specific needs, providing the depth and breadth required to scale your operations.
Focus on Accountability and Growth
We are relentlessly focused on your success. Through meticulous KPI tracking, performance analysis, and goal measurement, we provide the data-driven insights needed to foster business growth and excellence.
13 Years
Established Leader
Over a decade of delivering the highest-level sales-based support and consultancy to some of the largest Publishing and Information brands in the world.
75+ professionals
Depth and Breadth of Talent
We employ and deploy highly engaging, highly skilled sales professionals based on client needs.
Europe – North America – Asia
Global Presence and Experience
Our sales reps and clients are global, bringing diverse experience to serve diverse markets.
KPIs
Accountability and Growth Focus
We meticulously track performance, identify trends, set and measure goals, and drive business growth and excellence.
Alliance's Identity
Expansive client portfolio, premier brands
Alliance currently has in excess of 50 active clients it works with delivering sales support. These include: Informa, Dow Jones, Newsweek, Emap, Hyve Group, Haymarket, The Economist and Fastmarkets.
Reputation is everything to Alliance
The quality of work we provide is best reflected by the reputation we have in the market for being the leading outsourced sales support provider in the Publishing Sector.
Alliance is a people business
Our sales representatives are of the highest calibre and are hired in accordance with client-driven needs. We currently have over 75 active personnel working within Alliance selling across 50+ projects.
Highly engaged, highly effective leadership
A 12-person strong leadership team, under the direction of our CEO, ensures all work carried out by Alliance is meticulously monitored and managed.
Our Process for Driving Your Success
1. Strategic Alignment
We begin by understanding your unique sales goals, brand voice, and market position to develop a customised sales support strategy that aligns perfectly with your objectives.
2. Expert Execution
Our dedicated sales professionals act as a true extension of your team, conducting outreach, prospecting, and qualifying leads to move valuable opportunities through the pipeline.
3. Transparent Reporting
You receive comprehensive, data-driven plus qualitative reports that provide clear insights into performance, trends, and progress towards your goals, ensuring full accountability.
Trusted by Industry Leaders
"Alliance is excellent, impressive, and very professional. They have a superb team to execute tasks assigned. For the past few months, I have worked hand in hand with Alliance to generate new and renewed subscriptions for our company... We expect this relationship to grow much more with the years ahead." – Subscriptions Manager, leading industry publisher
Frequently Asked Questions
How does Alliance integrate with our existing sales team?
Our professionals are trained to function as a seamless extension of your in-house team. We adopt your brand's voice and values while integrating with your existing CRM and sales processes to ensure a smooth, collaborative partnership.
What kind of results can we expect?
Our clients typically see significant increases in subscription renewals, event attendance, and overall revenue. We establish clear KPIs from the outset and provide continuous, transparent reporting to track progress against your specific goals.
How do you ensure the quality of your sales representatives?
Our reputation is built on the calibre of our people. We have a rigorous recruitment process to hire highly skilled and experienced sales professionals who are then matched to clients based on specific project needs and industry expertise.
