Now more than ever, it is vital to be looking after your current subscribers and not just creating new business. Alliance are ahead of the curve and have been implementing this role following the 'Cycle of Engagement' approach with all types of companies and industries. When looking at a business, much of the focus is spent on the new business and renewal rates. However, what can often get over looked is the engagement of current subscribers. At Alliance we look at the full 360º of a business. We have found that our ‘Cycle of Engagement’ model has a huge positive impact on the growth of the company.
The Cycle of Success
Onboarding
Once a person has purchased the product, having a nominated Customer Success employee there to answer questions and give demos of the product is a vital step in creating a long lasting relationship with the purchaser.
Identify
Tracking which subscribers are engaging regularly with the product and which aren’t helps secure the long term retention and improve the relationship with the purchaser. There may be many reasons why their usage is low, but ensuring that they have full understanding of how to use the product to its full potential will mean that the full value and benefits will be felt by the subscriber.
Handover
hen it comes to renewals, this subscriber is now fully engaged and has had regular contact with the business. This therefore means that renewal rates will increase across the board as the value is fully felt by the companies using the product.
What are the Benefits?
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