Alliance Training
This training program is specifically designed for in-house sales teams based at B2B Publishers and Event Businesses, and will cover a comprehensive range of sales techniques; including subscription sales, delegate sales, training sales, group account sales, sales qualified lead generation, and appointment setting for event sponsorship and exhibiting.
We are pleased to announce that our training will be available through webinar courses and customised in-house training programs to be held at your premises. Our team of trainers are highly experienced and accomplished in their field, with extensive careers leading sales teams in FTSE 250 B2B publishers.
We look forward to assisting your team with the highest quality training programs and we are committed to delivering exceptional results to our clients. If you are interested, please don't hesitate to contact us for more information about our training program.
OUR TRAINERS
JAMIE JOHNSON
Jamie is a Corporate Trainer within the B2B sector with over 35 years’ experience of designing and delivering bespoke training solutions across a wide range industries including publishing and events. He has a wealth of knowledge and experience in sales and sales management, leadership and
1-2-1 coaching. Jamie has worked with organisations in the UK, mainland Europe and the US. His primary objective is always to be a catalyst to improve the performance of individuals, groups and teams providing clients with an ROI on their investment in training.
Early in his sales career, Jamie joined Mercuri International, then the world’s largest global sales training organisation. During his 5 year tenure he became one of the highest fee earners across the world’s 600 consultants. Prior to joining Mercuri International he was recruited by Cadbury Schweppes as a Graduate Trainee within their confectionery division before joining the UK’s largest specialist fmcg recruitment, selection and search company.
Jamie co-found JFR Training in 1989 in a quest to provide truly bespoke training solutions, rather than ‘off-the-shelf’ training packages, The rationale behind his decision was to be able to provide delegates with training applicable and relevant to their roles as well as being an enjoyable and memorable experience. From the clients’ perspective they benefit from the sustainable behavioral change of their people, resulting in enhanced performance. Jamie partnered with Alliance Sales Support Services as a Trainer available to the Publishing/Events Sector in 2020.